Looper Insights - Data Taster
The Value on Roku's Shelf
Three data views Roku's team doesn't have today - built from live Looper data.
$0.00B
Total Dollar Media Placement Value™ on Roku's shelf, last 90 days (US)
0
Merchandising spots tracked on Roku (US)
0.0×
Roku shelf $MPV™ vs. Fire TV - same studios, more value per spot
Section 01
Which apps own Roku's shelf?
Total $MPV™ by app on Roku, US only, Jun 11 - Sep 9, 2026. Click any bar to see more.
Section 02
Roku's owned shelf
Total Dollar Media Placement Value™ split between Roku's own apps and everyone else. US only, last 90 days.
$810M$MPV™
The Roku Channel + Howdy
$790M$MPV™
7 competing streamers
The top-tier placement slot on Roku is worth $364,029 per appearance - The Roku Channel's lead comes from occupying more of them, not a higher price per slot.
Section 03
Who's doubling down on Roku
- and who's quietly pulling back
Six months of Dollar Media Placement Value™ data reveals a tale of two strategies. Monthly $MPV™ on Roku, US only, Mar - Aug 2026.
While some streamers are quietly reducing their Roku shelf presence - HBO Max's $MPV™ has fallen 36% since March - others are seizing the opportunity. Paramount+ hit a six-month high in August, suggesting it sees Roku as a growth platform where rival pullback creates space to win.
HBO Max - pulling back from Roku
HBO Max's monthly $MPV™ on Roku fell from $60M in March to $39M in August, a six-month low and a 36% decline. It has quietly reduced its Roku shelf presence by more than a third, suggesting its media spend is being redirected away from the platform.
Paramount+ - betting big on Roku
Paramount+ dipped sharply in Q2, down to $31M $MPV™ in June, then came storming back. August 2026 is its six-month high at $50M, 8% above March. Paramount+ is betting big on Roku.
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